First Niagara

Challenge:
Tie in First Niagara’s sponsorship of the Fringe Festival with their brand to increase awareness through an on-site activation during a 10 day festival.

Insight:
Emotional value-led experiences drive ROI.

Solution:
JAY created an interactive art installation to co-create a piece of art with the attendees of the Fringe Festival and the Rochester community. This experience allowed the community to take a picture in a photo booth, and write what their “thing” is on the photo. It was about what drives them, what they are passionate about, or what is important to them. The photos were then installed onto the art installation and empowered people by allowing them to participate in a branded experience.

Results:
Total Number of Participants: 1,663
Total Number of Photos Taken: 1,145
Average Participants Per Day: 166